OWNER/WINEMAKER

Jessica B

Meet Jessica Montano Beecher, a passionate and hardworking individual whose journey has been shaped by her love for New Mexico and her unwavering dedication to the community she calls home.

A Native New Mexican:

Jessica’s story begins in the enchanting landscapes of New Mexico, where she was born and raised. Growing up surrounded by the beauty and culture of the state, she developed a deep connection to its people and places, igniting a lifelong commitment to giving back to the community that nurtured her. Her family lineage dates 11 generations back, making her children 12th generation New Mexicans.

Education and Career:

After completing her undergraduate studies at the University of New Mexico (UNM), where she cultivated a strong academic foundation, Jessica’s passion for wine and winemaking led her to further her education. She pursued her dreams at the prestigious University of California, Davis, where she specialized in Enology and Viticulture, honing her skills and knowledge in the art and science of winemaking.

Foodie and Wine Enthusiast:

Jessica’s love for food and wine goes beyond her professional pursuits. As a self-proclaimed foodie and wine enthusiast, she finds joy in exploring the diverse culinary offerings of the world. Her palate is both discerning and adventurous, and she loves incorporating ideas into her food and wine from the inspiration of her travels.

Family and Values:

Outside of her professional endeavors, Jessica’s family holds a central place in her life. She is happily married and the proud mother of two children, who serve as a constant source of inspiration and motivation. Her strong family values are reflected in her approach to business and community involvement, as she strives to create a legacy that her children can be proud of.

Entrepreneurial Spirit:

Jessica’s belief in the potential of New Mexico has led her to establish multiple successful businesses in the state. From a thriving real estate company that has some of the State’s top producers to boutique restaurants that celebrate local ingredients, each venture is a testament to her vision of supporting and showcasing the best that New Mexico has to offer.

Giving Back to the Community:

Throughout her journey, Jessica has remained steadfast in her commitment to giving back to the place she loves. She actively supports local charities, community initiatives, and educational programs that empower and uplift the people of New Mexico. Her philanthropic efforts aim to create a positive and lasting impact on the community that has shaped her life.

In Jessica Montano Beecher, we find a remarkable individual who embodies the spirit of New Mexico—passionate, resilient, and dedicated. Her journey from a native New Mexican to a successful entrepreneur and philanthropist reflects the power of pursuing one’s dreams while never forgetting the roots that ground us. Her love for food, wine, and community is a reminder that success is most rewarding when shared with others, and that true fulfillment comes from giving back to the place we call home.

VINEYARD MANAGEMENT

Seth B

Meet Seth Beecher, a Culinary and Nature Enthusiast. A seasoned chef, entrepreneur, and passionate nature lover. From the kitchen to the vineyards, Seth’s journey has been an extraordinary fusion of culinary artistry and sustainable viticulture, shaping a legacy that embraces the flavors of life.

Culinary Love:

Seth’s culinary journey began at a young age, as he discovered his love for cooking and creating delectable dishes that left a lasting impression on everyone around him. At the tender age of 23, he fearlessly opened his first restaurant, taking the local culinary scene by storm with innovative creations and an extensive wine list. His restaurant quickly became a sought-after destination, celebrated for it’s unique menus and warm, welcoming ambiance. After a long hiatus outside the restaurant business him and his wife opened the quickly loved Central Bodega in August of 2022.

Family and Business Partner:

Along this remarkable journey, Seth found more than just culinary success—he found love. He met his partner in life, Jessica Montano Beecher, and together, they embarked on a shared dream of building a vibrant and thriving empire. As a power couple, Seth and Jessica now own multiple successful businesses, each reflecting their commitment to excellence, sustainability, and community. Seth’s family traces back to the beloved Taos pueblo and French/German immigrants.

A Nature Enthusiast:

Beyond the kitchen, Seth finds solace and inspiration in the embrace of nature. An avid outdoorsman, he thrives on exploring the great outdoors, from conquering the rugged mountain trails on his mountain bike to carving his way through powdery snow on a snowboard. Camping under the stars, he reconnects with the earth’s essence and draws inspiration from its beauty.

The Journey to the Vineyards:

Seth’s love for nature led him to discover a new passion—the art of viticulture. Drawing from his expertise as a chef, he embraced the challenge of nurturing grapevines and turned his passion into nurturing thriving vineyards. Leading the vineyard management team with unwavering dedication, he ensures that every grape is tended to with care and respect, mirroring his culinary philosophy of crafting dishes with the freshest and finest ingredients.

Culinary Vision and Vineyard Stewardship:

Seth and Jessica’s vision extends beyond the vineyards; it embraces a sustainable and ethical approach to winemaking. By intertwining her winemaking knowledge and his love for the outdoors, they created a portfolio of wines that pay homage to the land and the people who nurture it.

Seth Beecher’s journey as a chef, entrepreneur, and nature enthusiast is a testament to the transformative power of passion and perseverance. From the creation of culinary delights in the kitchen to the nurturing of vines in the vineyards, his commitment to excellence shines through in every endeavor. As Seth and Jessica continue to make their mark in the culinary and wine world, they invite all to savor the flavors of life and the natural wonders that surround us. Cheers to the culinary visionary and nature steward, Seth Beecher, a man whose passion and love for the land inspire us all.

VITICULTURIST AND VINEYARD DESIGN

Aaron D

A native San Franciscan he began his wine career in viticulture services under the tutelage of Steve Matthiasson working with premier Napa and Sonoma wineries such as Paul Hobbs, Duckhorn, and Opus One, among others. Later, at Gallo Vineyards, Aaron helped the company gain the world’s first-evervineyardISO certification (which includes sustainability practices) for their Monte Rosso Vineyard.

Aaron has been the director of vineyard operations at Keller Estate; director of vineyard operations and winemaking at D’Ambrosio Vineyards and Verismo Wines; and head winemaker at Glimpse, Stretto, Stella, and Argo Navis.

Winemaker

Patrick S

Our winemaker, Patrick Saboe was a perfect fit for Mission, not only because of his impressive 20+ years knowledge, but with his experience with european varietals.  Patrick brings this same approach to producing Cabernet Sauvignon.

Patrick is a graduate of the Enology & Viticulture program at U.C. Davis. Upon graduation, Patrick became Harvest Enologist for Hanna Winery before becoming the Assistant Winemaker at Keller Estate. During his time at Keller Estate, Patrick gained valuable experience working closely with renowned winemaker, Michael McNeill (Hanzell), to produce multiple award-winning wines. In 2006, he became Winemaker and Vineyard Manager for Petroni Vineyards as well as Consulting Winemaker for Verismo Wines. Patrick has held winemaking roles at Pezzi King Vineyards, Crushpad and consults for small boutique wineries.

GENERAL MANAGER

Karl L

Our sales manager is a seasoned expert with an impressive 20-year journey in the liquor industry. With a passion for all things fermented and a love for bicycling, he brings a unique blend of dedication and enthusiasm to the world of wine. He enjoyed 5 enriching years at Stone Brewing, where he honed his skills and knowledge. Fascinated by the art of winemaking, he ventured into Casa Rodena for a year, immersing himself in the intricacies of crafting fine wines.

However, it was at Jubilation, Albuquerque’s premier liquor and wine shop, where he found his true calling. For over 14 years, he has been an integral part of the Jubilation family, curating an exceptional selection of wines and liquors for the discerning connoisseurs. His keen palate and expert recommendations have earned him the trust and admiration of customers and colleagues alike.

Beyond his professional expertise, he exudes a genuine love for bicycling and the great outdoors, exploring the scenic landscapes whenever time allows. His zest for life extends to his adventurous spirit, always seeking new experiences and flavors from around the world.

As Sales Manager of our winery he brings a wealth of knowledge and a contagious passion for the craft, making every visit to our winery a memorable and enriching experience. From curated wine tastings to insightful pairings, he is committed to sharing his expertise and love for fermented beverages with every guest.

Marketing

Asher B

Bio is on the way

Sommelier

Juan Carlos

A native New Mexican with a decade of experience in the local liquor industry, Juan Carlos is a familiar face in New Mexico wine.  After a previous career in state politics and government, he joined the team at Albuquerque’s premier liquor and wine shop and immersed himself in the craft of cocktails and furthering his never-ending education of wine from New Mexico and around the world.

As a consummate nerd, his love of history and voracious appetite for knowledge has led to a personal mental trove of strange facts and interesting trivia about a surprisingly broad range of subjects.  A former musician, he still plays guitar and string bass as often as he can, and his training as a classical tenor has led to an unexpected joy for somewhat obscure languages.

As the manager of our bottle shop on Central, he brings to Mission his deep love of both New Mexico and wine as well as his love of Nob Hill as a twenty year resident of the neighborhood.  Endlessly fascinated in the history and agriculture of the region, he is always ready to answer questions about our rich culture of wine, beer, and spirits, and his passion for food and its symbiotic relationship with wine is infectious.